Besmark\\\'s success may be traced back to its founders\\\' humble beginnings as coffee farmers. Later, the creator began trading coffee as a middleman, which began the value adding adventure. The founders began hulling factories to boost the coffee\\\'s worth, based on their farming and small-scale selling experience. Our ambition pushed us to register exporters and kept us focused on our goal of becoming one of the top ten coffee exporters in the country and maintaining that position.